If your website doesn’t have a Chinese translation, don’t use a machine-based translation tool like Google
#Baidu advanced screen snapshot how to
It might not be enough to translate the language.Ĭonsider working with an agency that understands what consumers are looking for in a website and how to optimize for conversions.Ĭhances are, the main reason you’re running PPC is to drive conversions, so you’ll want to make sure you’re driving people to a site that is attractive, user-friendly, and relevant to their search terms.īaidu also looks for clear information stating what your business does, so pay close attention to your About Us and Contact pages. The other thing to consider is whether your site is appealing to Chinese consumers. Down the road, this could have a negative impact on your campaign performance. If your site is too slow, it could take longer for Baidu to verify your website. Like Google, Baidu ranks sites based on speed, among other signals. Now, the site doesn’t need to be hosted in China, but it does need to accept payments from the usual channels–AliPay, WeChat Pay, and Union Pay.Īnd of course, businesses need to make sure that their sites open, function properly, and have fast load times in mainland China.
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The idea is, if you create Chinese ads, but direct your searchers to an English-language landing page, most searchers will click away when they realize they don’t understand the language.Īs such, you’ll need a full Chinese version of your website that is in Simplified Mandarin Chinese. While it’s not required to run PPC ads, having a Chinese version of your website will likely have a dramatic impact on the success of your campaigns. As is the case with Baidu SEO, Baidu PPC only allows their advertisers to use one, top-level domain. Baidu PPC: Get Your Chinese Website Readyīecause Baidu is a Chinese search engine, it only makes sense to direct users to a Chinese websites and landing pages. Promote your site, drive conversions, and you know, any reason you might use Google Ads. Now, if you’re thinking about Baidu SEO, you’ll want to consider getting into their paid ads program to Which means that if your marketing goals include reaching an international audience, optimizing for Baidu is your best option. On the flip side, only 2.3% of searches in China are conducted on Western search engine.Īnd, as you likely know, China makes up a major part of the world’s population. We’ve talked about Baidu SEO and the challenges and benefits of getting involved with the Chinese search engine.īaidu is hands down the biggest search engine in China, with 95% coverage in the country. What is Baidu PPC and Why Should You Use it? How to get your site ready for Baidu PPC.Why you should be seriously considering Baidu PPC.The Ultimate Guide to Baidu PPC What You’ll Learn:
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